At ENKO WebStudio we are committed to our clients' digital evolution. That is why we proudly announce our participation in the exclusive 1er Neubox Resellers Summit 2025 in Guadalajara, an event that brought together leaders of the domain industry to discuss the future of digital presence in Mexico.
We are proud to highlight that ENKO WebStudio was the only Domain Registrar and Manager from San Luis Potosí present at this forum, ensuring that the most innovative strategies reach our region directly.
Below, we share the most striking statistics and trends shaping the course of Mexican SMEs.
1. The Great Digital Challenge for SMEs
According to INEGI data presented at the Summit, there are 4.9 million MSMEs in Mexico, but the digital gap remains enormous:
| Digital Indicator | Percentage |
|---|---|
| Companies with Their Own Website | Only 5.6% |
| Companies That Sell Online | Only 12% |
Despite this low level of penetration, the E-commerce Market in 2024 reached MXN $789.7 billion, representing annual growth of +20%. The conclusion is clear: the opportunity is vast, but most companies are not yet prepared to seize it.
2. Legitimacy Is the New Growth
One of the most revealing slides confirmed what we have always advocated: a company with a website conveys seriousness and professionalism.
The impact of having your own website is not just aesthetic; it is financial. The data showed that companies that move to the digital world experience a potential of up to 5 times more sales growth.
In addition, customizing the website and using a domain name directly improve:
- Online Legitimacy and Credibility: 45%
- Company visibility: 39%
- Customer/prospect trust: 38%
3. Goodbye Generic Email: The Pending Professionalization
During the event, emphasis was placed on the lack of professionalism in basic communication tools. The statistics on the use of corporate email are compelling:
| Business Segment | Percentage with Business Email |
|---|---|
| Micro businesses | 11.9% |
| Small businesses | 65.3% |
| Medium-sized businesses | 83.2% |
| TOTAL (All companies) | Only 14.6% |
This is the key point that allows us, as ENKO WebStudio, to help companies take the first big step toward seriousness. If you still use Hotmail or Gmail for your business, you are losing credibility.
4. The Digital Spending Roadmap
Digital services are no longer a luxury; they are a necessity. On Mexican companies' purchasing agenda, the priorities are clear:
- Websites: 81.0% of companies plan to purchase.
- Internet Domain: 77.0% of companies plan to purchase.
- Hosting: 63.0% of companies plan to purchase.
This reaffirms our mission as technology partners: to offer complete solutions, from the domain to secure hosting.
5. The Future: AI and the .MX Domain
The event also showed us where companies are heading:
- Artificial Intelligence (AI): The 49% of companies already use it in key processes such as graphic design (59.8%) and customer service (28.8%). AI is essential to design more robust digital services.
- .MX growth: The NIC México chart showed that the national domain is growing steadily, already exceeding 1.4 million registrations.
Conclusion: Bringing Innovation to San Luis Potosí
At ENKO WebStudio, we are ready to apply this cutting-edge knowledge. The difficulties faced by companies that do sell online (such as logistics and cost control) can be considerably reduced with Your Own Website and the right tools.
If your SME in San Luis Potosí wants to stop being part of that 5.6% and start enjoying that 5x sales growth, let's talk. We have come back from the Summit with the exact strategies and tools to take your business to the next level.
Posted by ENKO WebStudio